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Hey there milk enthusiasts! Have you heard about Coca-Cola’s latest attempt at branching out into the world of dairy? That’s right, they’ve released a new “premium” milk product, and we at [Website name] just had to give it a try. Before we dive into our experience, let’s talk a bit about the product itself. Coca-Cola’s new milk, which is produced under their Fairlife brand, is touted as being “ultra-filtered” and “nutritionally-enhanced.” The company claims that their special filtration process results in a milk that is higher in protein and calcium, and lower in sugar and fat, than traditional milk. Of course, we all know that marketing claims don’t always live up to reality, so we had to put Fairlife to the test ourselves. We picked up a carton of the 2% reduced fat version (because let’s be real, no one wants to drink whole milk these days) and got to tasting. Our first impression was that the milk had a slightly thicker and creamier consistency than what we were used to. We’re not sure if this was due to the filtration process or some other additive, but it was definitely noticeable. As for the taste, it was similar to regular milk but with a slightly more “nutty” flavor. It wasn’t bad, per se, but it wasn’t exactly a revelation either. Now, you might be thinking, “Okay, that’s all well and good, but why would I choose to drink this ‘premium’ milk over regular milk?” According to Coca-Cola/Fairlife, their milk has several benefits over traditional milk. For one thing, it’s lactose-free, which is great news if you’re one of the many people who are lactose intolerant. It’s also apparently easier to digest and contains more of those coveted protein and calcium nutrients. Of course, the downside to all of this is that Fairlife is significantly more expensive than regular milk. Depending on where you live, a half-gallon carton could cost anywhere from $3 to $5 (compared to around $2 for regular milk). Whether the slightly improved taste and nutritional value are worth the extra cost is up to you. Overall, our impression of Coca-Cola’s “premium” milk is that it’s…okay. It’s not bad, but it’s not exactly a game-changer either. If you’re looking for an alternative to regular milk and don’t mind spending a bit more (or if you’re lactose intolerant), Fairlife might be worth a try. But if you’re perfectly happy with regular milk, there’s really no need to switch. So there you have it, folks - our take on Coca-Cola’s newest venture. Have any of you tried Fairlife? What did you think? Let us know in the comments!

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